24 Hour Internet Marketing Headline News (Beta)

jimmy_daly according to my own youtube feed, these are the only videos that get views

17 May 2021, 9:44 pm   @JIMMY_DALY

jimmy_daly if i were advising literally any company on a youtube strategy, i'd insist they create videos about: * saving a deer that got stuck in a fence * everything the CEO eats in a day * how they make money on youtube

17 May 2021, 9:44 pm   @JIMMY_DALY

heidicohen Did you know that you should add Alt Text to your Instagram posts? Also to your Twitter images. Check out this tutorial via @TailwindApp #digitalmarketing #socialmedia #Instagram #images

17 May 2021, 8:17 pm   @HEIDICOHEN

JoePulizzi Thanks to everyone #contentchat - If you'd like some $TILT coin (free) email me at jp at thetilt dot com. No strings attached. Thanks so much @SFerika!

17 May 2021, 8:00 pm   @JOEPULIZZI

heidicohen Got to prepare for my next meeting. Big thank you to @JoePulizzi for sharing your smarts with the #contentchat community. Also thank you @SFerika BTW--Get your copy of Content,Inc & read it!

17 May 2021, 7:58 pm   @HEIDICOHEN

JoePulizzi Well, if you don't have a content tilt yet, you'll have one after you read the book. Most #contentmarketing programs don't. Most creators don't. It's an issue. #contentchat

17 May 2021, 7:58 pm   @JOEPULIZZI

JoePulizzi A7.1 Content creators should have some idea of what they want their business to become. Do you want to get bought? Do you want a lifestyle biz? Give to kids? Know ahead of time so you can plan accordingly. #contentchat

17 May 2021, 7:55 pm   @JOEPULIZZI

JoePulizzi A7: The exit strategies part of Content Inc. is perhaps my favorite. Most content creators don't have ANY PLAN for where they are going. They just create and see. We need to be better. #contentchat

17 May 2021, 7:53 pm   @JOEPULIZZI

JoePulizzi A6.1: Think of content creation revenue just like a financial portfolio - you need to diversify your revenue in multiple ways to protect yourself. All great media companies do this. #contentchat

17 May 2021, 7:49 pm   @JOEPULIZZI

JoePulizzi A6: If you are a celebrity influencer, you can make plenty of money on one channel (YouTube, Insta, TikTok). For everyone else (the middle class), we need to have a real business model where we generate revenue multiple ways. #contentchat

17 May 2021, 7:49 pm   @JOEPULIZZI

heidicohen A5] I agree with @JoePulizzi regarding the Content, Inc. Model, start by focusing your energies on your prime content platform BEFORE you diversify. Also, promote your primary platform everywhere you can! #contentmarketing #contentchat

17 May 2021, 7:49 pm   @HEIDICOHEN

heidicohen Want your #contentmarketing to succeed? Then follow @JoePulizzi 's Content, Inc Model. BUT be warned--it requires time & work. #contentchat #contentmarketing #Entrepreneur

17 May 2021, 7:47 pm   @HEIDICOHEN

heidicohen Amen! To improve your #contentmarketing then follow these 4 rules via @shruti12d #contentchat

17 May 2021, 7:45 pm   @HEIDICOHEN

JoePulizzi A5.1: Successful Content Inc. models become indispensable at ONE platform (YouTube, Twitch, Email, Blog, etc.) first. They stick with that platform for years...THEN they diversify. Those that create a YouTube, Blog, Podcast, etc all at the same time generally fail. #contentchat

17 May 2021, 7:43 pm   @JOEPULIZZI

JoePulizzi A5: Perhaps the biggest problem with content creation is diversifying too soon...creators believe they need to be everywhere their customers are at online (this is not true). #contentchat

17 May 2021, 7:42 pm   @JOEPULIZZI

heidicohen The Content, Inc Model sweet spot = overlap between your expertise and desire based on your audience's interests. #contentmarketing #contentchat cc @JoePulizzi

17 May 2021, 7:41 pm   @HEIDICOHEN

JoePulizzi Our sweet spot at @TheTiltNews is helping content creators develop sustainable business models. Our content tilt is focusing the story around "the content entrepreneur" #contentchat

17 May 2021, 7:40 pm   @JOEPULIZZI

heidicohen To @JoePulizzi 's point about applying the Content, Inc Model to enterprises, I think that most businesses #B2C & #B2B underrate the use of #contentmarketing post-sale for getting customers onboard within 100 days & for retention. #contentchat

17 May 2021, 7:39 pm   @HEIDICOHEN

heidicohen A3.1] To @JoePulizzi 's point, if you start by building a following on a third party media entity (including social media), your #1 goal is to get your audience to engage with you on your owned media. Otherwise, they can disappear #contentchat #contentmarketing

17 May 2021, 7:37 pm   @HEIDICOHEN

JoePulizzi Here is the Content Inc model in visual form. From a time standpoint, it takes about 5 years to get to a 5 million dollar valuation. #contentchat

17 May 2021, 7:37 pm   @JOEPULIZZI

heidicohen One way to listen to your audience is ask them: "What keeps you up at night?" Add this message to your email registration autoresponder. #contentchat #contentmarkeitng #DigitalMarketing #EmailMarketing

17 May 2021, 7:34 pm   @HEIDICOHEN

JoePulizzi A4.1: 99% of companies DO NOT have a content tilt. They create content in the same way to the same audience as dozens of other companies. It never works. You have to "tilt" the content and find you hook...your seam. #contentchat

17 May 2021, 7:34 pm   @JOEPULIZZI

JoePulizzi A4: Finding your content sweet spot is not enough - all content creators need a "content tilt" - an area on the web of little to no competition where you have a chance to break through all the clutter. #contentchat

17 May 2021, 7:31 pm   @JOEPULIZZI

heidicohen A1.2 Amen to less risky and less expensive! #contentchat

17 May 2021, 7:30 pm   @HEIDICOHEN

heidicohen A2.2 Agree with @JoePulizzi start by building a loyal audience. This is much harder to do than creating a new product! Based on my experience, you can expand what you sell to a loyal customer base. #contentchat #contentmarketing #DigitalMarketing

17 May 2021, 7:30 pm   @HEIDICOHEN

heidicohen A2] Agree Content Inc. Model requires building an audience 1st. To maximize your results collect email addresses from Day 1. This includes creating a welcome series. When you do so, follow the related laws. #contentmarketing #contentchat #EmailMarketing

17 May 2021, 7:28 pm   @HEIDICOHEN

JoePulizzi A3.1: I love that YouTubers/Twitch Streamers/TikTok creators are generating revenue...BUT...most become dependent on that platform and don't understand how a Content Inc. business works...that you can actually be financially independent. #contentchat

17 May 2021, 7:26 pm   @JOEPULIZZI

JoePulizzi A3: Most content creators are "gig workers". They make a little money one one (maybe two) platforms but not enough to be financially independent (content entrepreneurship). #contentchat

17 May 2021, 7:24 pm   @JOEPULIZZI

heidicohen A1] The key to #contentmarketing success it to think of content as an extension to your product offering. It creates an augmented product as defined by Philip Kotler cc @SFerika @JoePulizzi #contentchat #digitalmarketing #Marketing

17 May 2021, 7:23 pm   @HEIDICOHEN

JoePulizzi A2.3 - One of the other reasons I wrote Content Inc. - SO many content creators out there that don't understand that there is actually a business model for content creation that has been shown to work. #contentchat

17 May 2021, 7:22 pm   @JOEPULIZZI

heidicohen A1] There is a business model based on content. Most businesses call it "Media". It requires 3 main types of revenue diversification: 1] Advertising 2] Subscription 3] Other products (like conferences, consulting, etc.) #contentchat #contentmarketing #media cc @SFerika

17 May 2021, 7:20 pm   @HEIDICOHEN

JoePulizzi A2.2: The experts out there saying that you have to create an amazing product first? Well, they "may" be right...but that's expensive and always involves a pivot. The better model is to develop a loyal audience first and then listen to what your audience wants to buy #contentchat

17 May 2021, 7:20 pm   @JOEPULIZZI

JoePulizzi A2.1: Once an audience is built, and the creator understands that audience better than anyone else, we can create 10 different ways to generate revenue. #contentchat

17 May 2021, 7:19 pm   @JOEPULIZZI

JoePulizzi A2: The Content Inc. Model - Instead of launching product first, the content creator FIRST builds an audience over time. Once an audience is built, only then do we launch products and services. #contentchat

17 May 2021, 7:18 pm   @JOEPULIZZI

heidicohen A1] Check out what @JoePulizzi had to say about the Content, Inc. model with his 2015 author interview: #contentmarketing #contentchat

17 May 2021, 7:18 pm   @HEIDICOHEN

JoePulizzi A1.4: Long-story short, I believe the Content Inc. model is the best business model for content creators who want to become content entrepreneurs. But I am bias ;) #contentchat

17 May 2021, 7:16 pm   @JOEPULIZZI

JoePulizzi A1.3: I wanted to update Content Inc. (the book) in 2021 because the model wasn't finished in 2015. We've added new social platforms, re-engineered the model, and added multiple chapters on exit strategies. #contentchat

17 May 2021, 7:14 pm   @JOEPULIZZI

heidicohen Please excuse extra Tweets since I'm joining my #contentmarketing besties at #contentchat This week's guest is @JoePulizzi who is discussing his new edition of Content, Inc. And yes it's worth your reading time. See my copy. It's #MustRead

17 May 2021, 7:14 pm   @HEIDICOHEN

JoePulizzi A1.2: We found that, in many cases, building an audience first was a less risky, less cash intensive way to build a business. #contentchat

17 May 2021, 7:13 pm   @JOEPULIZZI

JoePulizzi Starting #contentchat in a bit. Come follow along.

17 May 2021, 7:07 pm   @JOEPULIZZI

JoePulizzi Woo hoo! Wonderful to be on #contentchat again

17 May 2021, 7:04 pm   @JOEPULIZZI

JoePulizzi Looking forward to talking everything content at #ContentChat...come join us. #contentchat

17 May 2021, 7:02 pm   @JOEPULIZZI

PamMktgNut Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence #personalbranding

17 May 2021, 6:58 pm   @PAMMKTGNUT

MarketingProfs Congrats, @tamadear! Friends: Check out Tamsen's terrific new book! 🧵

17 May 2021, 6:44 pm   @MARKETINGPROFS

HubSpot Here's our non-complete list: 1️⃣  Lack of alignment  2️⃣  Poor engagement throughout the customer journey 3️⃣  Data from disparate sources without context

17 May 2021, 6:26 pm   @HUBSPOT

HubSpot In your opinion, why are campaigns still so stressful for marketers?

17 May 2021, 6:26 pm   @HUBSPOT

heidicohen In preparation for #contentchat and #cmworld chats with @JoePulizzi Check out what he had to say when the first edition of Content Inc. came out. #books #marketing #digitalmarketing #contentmarketing #entrepreneur

17 May 2021, 6:17 pm   @HEIDICOHEN

MariSmith The more crowded Instagram becomes, the harder it is to expand your audience. Paid ads are the game changer! 🎯 via @sejournal @johnelincoln #socialmediamarketing #instagram

17 May 2021, 6:12 pm   @MARISMITH

heidicohen Get the inside scoop on how to make your marketing bloom! Lessons from @Macys Flower Show that you can apply to your marketing. #marketing #digitalmarketing #comarketing

17 May 2021, 5:14 pm   @HEIDICOHEN

heidicohen Is your #SocialMedia ready for 2021??? Not sure? Don't worry help is on the way: How To Create A One Page Social Media Strategy (also includes worksheet and step-by-step actionable marketing tips.) #digitalmarketing #marketing #socialmediamarketing

17 May 2021, 4:27 pm   @HEIDICOHEN

MariSmith 10 excellent Facebook organic reach tips here by the good folks at @socialbakers. I agree and advocate all ten to my community. I mostly focus on #1, #2 and #6 for my own Facebook efforts. 👍 #FacebookMarketing #socialmediamarketing #organicreach

17 May 2021, 4:21 pm   @MARISMITH

heidicohen W00t! Mark your calendar to join @JoePulizzi on #ContentChat to discuss his new update of Content, Inc. It's a #mustread! #digitalmarketing #contentmarketing #marketing #Entrepreneur #cmworld PS: As you can see I took my time reading it!

17 May 2021, 3:57 pm   @HEIDICOHEN

jaybaer More so than ever, smart marketing is about help not hype.

17 May 2021, 3:37 pm   @JAYBAER

intercom 1. Happy customers 2. High-performing support team 3. Sanity in a world where customer expectations are higher than ever Is it possible to achieve all 3? You betcha. 🤩 Download our newest guide to learn how 👉

17 May 2021, 3:15 pm   @INTERCOM

unmarketing Genius friend, incredible book. "The best way to make your idea irresistable is to build the story people will tell themselves about it."

17 May 2021, 3:06 pm   @UNMARKETING

unmarketing Genius friend, incredible book. "The best way to make your idea irresistable is to build the story people will tell themselves about it."

17 May 2021, 3:06 pm   @UNMARKETING

ericosiu Workplaces should become schools for lifelong learning. Schools should become games for engaged learning. 👾

17 May 2021, 2:43 pm   @ERICOSIU

intercom At Intercom, our support team’s mental health and psychologically safety always come first. Here’s how we handle inappropriate conversations ⛔

17 May 2021, 2:16 pm   @INTERCOM

heidicohen Big congrats to @tamadear on the publication of her new book, Find Your Red Thread! #marketing #digitalmarketing #books

17 May 2021, 2:15 pm   @HEIDICOHEN

heidicohen How good is your vocabulary? Check this word usage. @MerriamWebster offers useful insights based on this week's news. Also, their daily emails are a quick way to test your skills. #contentmarketing #writing #vocabulary #digitalmarketing

17 May 2021, 2:14 pm   @HEIDICOHEN

heidicohen Are you involved in #voicemarketing #audiobranding and/or #conversationalai? If so would you please participate in a survey to help #voicelunch? #Marketing #DigitalMarketing #voicetech cc @Jeanna_Isham & @BenJMcCulloch

17 May 2021, 1:47 pm   @HEIDICOHEN

heidicohen Analyze 2020 Marketing Technology Landscape: 8,000 #martech solutions, up 13.6% from 2019 to 2020. 2 Growth Drivers: Data governance, compliance & privacy Conversational #marketing & chat via @chiefmartec #voicemarketing #AI #digitalmarketing

17 May 2021, 1:17 pm   @HEIDICOHEN

HubSpot When someone direct messages you, do you feel obligated to respond instantly?

17 May 2021, 1:00 pm   @HUBSPOT

ryandeiss To clarify, I speak not of all journalists... ...just the ones who insist on calling themselves journalists when they're really just tabloid reporters.

17 May 2021, 12:33 pm   @RYANDEISS

MariSmith Focus on creating content - really good, compelling content. Content that is highly RELEVANT to your audience. Content people LOVE to respond to and share. Social media all starts with amazing content that's so good you'd be willing to put some advertising dollars behind!

17 May 2021, 12:05 pm   @MARISMITH

JoePulizzi New Episode! "Why Content Inc. Business Models Crush Product Led Models (278)" Most product-first and service-first business models have limited revenue possibilities. There’s a better way. Player links & show notes:

17 May 2021, 11:08 am   @JOEPULIZZI


17 May 2021, 10:37 am   GOOGLE

Sara Jane Hess Podcasts-to-Films & Other Podcasting News and Recs

17 May 2021, 10:15 am   SMARTPASSIVEINCOME

ThisIsSethsBlog “That’s not fair”

17 May 2021, 9:15 am   @THISISSETHSBLOG

Casey Winters, Anne Lewandowski Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated

17 May 2021, 9:14 am   REFORGE

intercom Help center content needs to be more than a bland FAQ. To make them really useful, try to: 🤝 Experience your users' struggles ❗ Create an "aha" moment 🔭 Help users visualize success Find out more strategies here 👇

17 May 2021, 7:59 am   @INTERCOM

 “Audience Engagement with Zoom” - Topnotch Training On Profitable Zoom Engagement Activities

17 May 2021, 7:03 am   GOOGLE

 Minuteman Press Franchise in Richmond, Kentucky Adapts and Grows During Pandemic as ...

17 May 2021, 6:23 am   GOOGLE

 Global Online Reputation Management Services Market 2021 SWOT Analysis by Players ...

17 May 2021, 5:56 am   GOOGLE

 Beyond Commerce Reports First Quarter 2021 Results

17 May 2021, 5:33 am   GOOGLE

 New Business Paradigm Based On Humanness: Digital Marketing Entrepreneur Denis Lagutenko ...

17 May 2021, 5:00 am   GOOGLE

 New Business Paradigm Based On Humanness: Digital Marketing Entrepreneur Denis Lagutenko ...

17 May 2021, 5:00 am   GOOGLE

 How to Make Your Emails More Interactive [Expert Tips + Examples]

17 May 2021, 4:00 am   BLOG.HUBSPOT

Rebecca Riserbato 10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers

17 May 2021, 4:00 am   BLOG.HUBSPOT

 12 of the Best Facebook Post Ideas for Facebook Lead Generation

17 May 2021, 4:00 am   BLOG.HUBSPOT

ryandeiss Me, literally every time I think I'm about to do something really, really cool.

17 May 2021, 3:20 am   @RYANDEISS

ryandeiss Become so successful that it's "news" when something happens in your personal life that affects literally no one but you, and yet the media feels like they have to pile onto it because they've never done anything meaningful in their entire sad, pathetic lives.

17 May 2021, 2:48 am   @RYANDEISS

 Cloud-Based Business Analytics Software Market COVID -19 Impact | Growth, Analysis ...

17 May 2021, 12:30 am   GOOGLE

PatFlynn "Vision without action is a daydream. Action without vision is a nightmare." -Japanese Proverb

16 May 2021, 10:02 pm   @PATFLYNN

 OKC SEO Digital Marketing Agency Web Marketing Celebrates Its 8th Anniversary

16 May 2021, 9:07 pm   GOOGLE

heidicohen Want to up your writing game? Then check out this Writing Lesson from Ursula K. Le Guin via @literaryhub #contentmarketing #digitalmarketing #writing #scifi

16 May 2021, 8:23 pm   @HEIDICOHEN

andrewchen #StopAsianHate

16 May 2021, 7:13 pm   @ANDREWCHEN

ryandeiss If you offer something for free, and people like it, it’s tempting to start charging for that thing. Don’t. Instead, ask yourself, “What result are people seeking?” ...and sell them something that gets them that result: 1) Faster, and 2) with less work

16 May 2021, 7:10 pm   @RYANDEISS

MariSmith Planning out your content for the week? Here's a little inspiration... 🙌 via @PostPlanner #socialmediamarketing #facebookmarketing

16 May 2021, 6:29 pm   @MARISMITH

heidicohen Want to improve your email newsletters? Read 8 Newsletter Ideas, Tips, & Topics To Engage Your Readers by Natalie Stewart via @BuzzSumo @Mazen_Alawar @CampaignMonitor @reallygoodemail @billachola #contentmarketing #digitalmarketing #emailmarketing

16 May 2021, 6:13 pm   @HEIDICOHEN

heidicohen Get the inside scoop on how to make your marketing bloom! Lessons from @Macys Flower Show that you can apply to your marketing. #marketing #digitalmarketing #comarketing

16 May 2021, 5:14 pm   @HEIDICOHEN

HubSpot Are there times when your brand’s audience really doesn’t -- or shouldn’t -- hear from you?

16 May 2021, 3:21 pm   @HUBSPOT

heidicohen What #socialmedia lessons did you learn from your mom? “The secret to using social media for marketing success is about having fun & building your tribe.” @crestodina In honor of #MothersDay, what would you add? #digitalmarketing #marketing

16 May 2021, 3:09 pm   @HEIDICOHEN